Spring is in the air and two of my favorite sporting events make this a great time to come out of hibernation – the NCAA Men’s Basketball Championship and golf’s The Master’s Tournament. As I’ve mentioned in previous posts, being a “cord-cutter,” combined with a busy weekend schedule with the family makes watching these events a challenge. Fortunately, both of these events provide an app to keep me up to date and even let me watch live!
I’m not alone, according to one study, 32% of sports fans reported an interest in using their mobile devices to stream live sports. These apps provide behind the scenes content, highlights, real time scoring, and engaging features – like the ability to keep up with my NCAA bracket or customize a leader board based on my favorite players.
If done right, sports fans who can’t attend the events live can still feel the rush, socialize with their fan networks, and share facts, stats and trivia through these mobile experiences. For marketers, the apps provide an emerging tactic to engage with this captivated “second screen” audience – both at the event and away. Brands can partner with sporting event properties to gain access to valuable fan data, create engaging content, and interact in real time.
Now back to my ever dwindling bracket…what happened to my Mountaineers.