Back in October, Twitter made polls available to everyone, opening up a new opportunity for further engagement. Even Twitter gets in on the action to gauge their audience’s interest in a topic. Twitter polls provide an opportunity to discover more about your target audience.
The polls can also be used to discover which content to invest further resources. By asking questions related to content topics, a blogger can understand which topics will resonate and garner further engagement. You will also note how the poll above is combined with a #hashtag, connecting the poll to a broader topic of interest. Brands should be sure to leverage polls as part of existing content and even trending topics.
This is also an inexpensive way to gauge interest in product or service offerings. Here is an example of a company conducting price sensitivity analysis using polls.
While the sample size may not be statistically large enough and it would not be considered a random population, the information can be helpful to validate certain decisions or guide strategic direction.
Most importantly, fans love to feel like they are part of their brand. Twitter polls are an easy way for brands to invite fans to become part of the story and influence the future.