In the news this week is Reddit announcing the launch their IOS and Android App. While users have been able to access their Reddit content through 3rd party apps, a branded app signals a new chapter in Reddit’s life. As of Friday, the app was #1 in the App store.
By the numbers, Reddit has a formidable community – 36M user accounts, 231M unique visitors, and 11,464 communities engaged across 217 countries. “This is the beginning of our journey with you, our app users. For everyone joining us on this ride, you can expect a lot of updates and new features that we’ll be rolling out to mobile first,” says Alex Le, the VP of Consumer Product at Reddit.
And there you have it, “mobile first.” Brands will need to stay ahead of the game in consumer behavior on mobile. Take a look at how mobile app usage has grown – 90% since 2013, leading all platforms. From second screen viewing to voice search, marketers must consider their strategies to consider the mobile audience.
You can’t help but wonder if Reddit is looking for ways to drive revenues through mobile advertising, especially given the shift of advertising spend to mobile platforms. “The company plans on maintaining advertising on its mobile apps for free users, but in a way consistent with its philosophy on keeping it out of the way when possible.”
Big announcement for a big community, reflecting the unavoidable influence mobile usage is having on the media landscape. Do you think it is too late for Reddit?