Wait, was that what I thought I saw? It stopped me in my thumb scrolling tracks. I was mesmerized. What a cool way to grab someone’s attention.
Animated GIFs or Cinemagraphs are a powerful way to engage your audience on social and through email campaigns. According to a survey by Experian Marketing services, 72% of email marketers who have used animated gifs or cinemagraphs have recorded higher transaction-to-click rates, compared with bulk emails to the same customers.
The adoption of cinemagraphs is growing rapidly. According to Jim Squires, director of market operations at Instagram, “People love them, advertisers love them, and they really are a great way of drawing attention to certain aspects of the photo.”
Cinemagraphs are about to take off even further!
Last week, Flixel announced a partnership with Facebook which will allow users to easily create high-quality cinemagraph profile videos and easily upload to Facebook directly from Flixel’s Cinemagraph Pro for iOS app for free.
It all comes down to content stickiness. Cinemagraphs are one opportunity for brands to capture eyeballs for a few precious extra seconds.